According to Mike Masuda, the owner of flower shop from the city of Ogden (Utah, USA), the concept of "seasonal flowers” in the past forever. “Modern technologies of cultivation, storage, and sale of colors make it possible to sell many varieties of flowers in all year round, – says Mr. Kusuda. – for Example, in my store tulips, lilies or lilacs always available. And the fact that in December you can purchase spring flowers for my clients is not surprising”.
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However, not every American flower shop can offer buyers such a range. “My father opened this store in 1948 – continues Mike Kusuda. – of Course, then the technology of cultivation of flowers was not so perfect. But at that time my father drew attention to the need to constantly update the equipment of our store, allowing our flowers to ensure original freshness. Therefore, at a certain point in time, my father´s store was able to surpass many competitors not only the range but also the quality of transmitted colors”.
Thus, the founder of the store, Jimmy Kusuda was able to attach his son not only to the family business, but to teach him the basics of a successful business. “Purchased from suppliers lilacs or lilies of the valley in winter – today, this is not a problem – continues Mr. Kusuda. – But like the flowers to provide proper conditions of detention can not everyone. And therein lies the secret of success in the flower business”.
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